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Latest Headlines
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Shopping 2.0: Dearth of Mobile Coupons Leaves Shopper Money on Table
Posted on January 16, 2010 | No CommentsJust more than half of consumers (51%) across 11 countries including the US used mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and […] -
Coupon 2.0: Tasti D-Lite to Reward Brand Tweets
Posted on January 15, 2010 | No CommentsDiana Knutson posted over on NBCU Hotdish a link to a Brandweek article: Tasti D-Lite has rolled out a new TastiRewards program that lets customers tie their loyalty cards to […] -
Restaurants try catering to boost sales
Posted on December 25, 2009 | No CommentsUSA Today details: The restaurant industry has decided there’s only one thing left to do with so many financially strapped folks refusing to go to eat out at restaurants: bring […] -
7-Eleven rolls out mobile marketing test campaign in 200 stores
Posted on December 12, 2009 | No CommentsScanning the bar code at POS Mobile Marketer reports: 7-Eleven Inc. is testing a mobile marketing campaign in San Diego, with approximately 200 of its stores participating in the program. […] -
Facing More Competition From Freezer Aisle, Pizza Hut Calls for Agency Review
Posted on September 30, 2009 | No CommentsAdAge.com reports: After more than two decades with BBDO, beleaguered Pizza Hut is shopping for a new creative agency. Chris Fuller, a spokesman for the chain, which is battling a […] -
Mom 2.0: Recession Drives Women Back To Work
Posted on September 20, 2009 | No CommentsNYTimes reports: The Great Recession is pushing many highly educated women who had left work to stay at home with their children to dive back into the labor pool, according […] -
McD’s Invites “People-Power” with User-Gen Banners
Posted on September 20, 2009 | No CommentsInteresting tactic from McD’s…banners invite you to write your own headline. Approved and most voteds actually make it to the wwwebs. The obviouses are: people gotta love brand/product lest you […] -
Mobile Experts Choose Their Favorite (Mobile) Things
Posted on September 15, 2009 | No CommentsAdAge reports: From M-Commerce to Experiential IPhone Apps, Here’s What You Need to Know to Be Up on Mobile Now — When it comes to mobile, hype so often outpaces […] -
Webinar: Aki Spicer: “Overheard: Wiretapping the Social Web”
Posted on August 31, 2009 | No Comments“Overheard: Wiretapping The Social Web for Insights and Strategies,” featuring Aki Spicer. On Wednesday, Sep 2, 2009, from 3:00pm to 4:00pm EDT (2pm CDT, Noon PDT) From Twitter to Facebook, […]