Smokey Bones Sees Social Uplift

14-smokey-062909AdAge reports: BBQ Chain Smokey Bones (owned by same invest firm as Boston Market) Turns Staff Into Social Media Hosts

Each restaurant-employee-cum-spokesperson runs a web page for his or her particular location and communicates with that location’s “Smokey Bones family” members (what one might call fans or friends on a social-media site).

Each restaurant-employee runs a web page for his or her particular location and communicates with that location’s “Smokey Bones family” members.

Each web host or hostess has a mirror site on Facebook and MySpace.

Some restaurants have between 5,000 and 10,000 followers.

Web traffic is up 50% and the chain’s e-mail list has increased 30%, “to the six-figure range”

Across the Facebook, MySpace and corporate pages the chain is adding about 2,200 followers each month.

The web launch was accompanied by limited print and outdoor support.

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