Church’s Chicken Links Cash Giveaway to Twitter

Promo Magazine reports: Church’s will garner Twitter attention by contributing $1 per follower into a fund that it will give away to customers in $1,000 increments.

With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts.

For the next 30 days the Atlanta-based chain will run a “Random Acts of Goodness” campaign in which the company will give away $1,000 to in-store customers in 10 markets. Those customers will be able to use that windfall money to pay bills or to make charitable donations that further benefit their community.

The “Random Acts” initiative will be linked to Church’s new Twitter page at Twitter.com/ChurchsChicken. Over the coming month the company will put $1 into the “Goodness” fund for each follower on Twitter, up to a $10,000 limit. Those followers can also upload news about their own random acts to the @ChurchsChicken Twitter page as video, photos, tweets or podcasts.
churchestwitter
And in OTHER CHICKEN TWITTER:
ALL THE MAJOR BRANDS HAVE A CHANNEL peep ’em here
http://twitter.com/ChurchsChicken
http://twitter.com/kfc_colonel
http://twitter.com/PopeyesChicken

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